St Vincent De Paul

Campaign

Our collective consciousness in 2019 has continued to be mindful about sustainability and minimising our carbon footprint. Australian charities, such as, St Vincent De Paul are primed to lead the change in modern sustainable fashion. The campaign was designed to captivate a younger audience with the millennial’s need to be unique in an environmental way. The visuals I have chosen highlight the uniqueness that can be found at St Vincent stores across Australia. The campaign relies on a careful selection of one-of-a-kind pieces that can be changed and modified.